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Zero is not just an ambition, it is our inspiration. It’s the destination in front of us.
It’s also the motivation behind us…
to reach that destination.

Zero is the fertile grounds for all imagination – the starting point and the end point. The point where there are no doubts, no fears, no boundaries, no wastage, no ego, no prejudice thinking which lead to purity in your thoughts…. That’s where Zero Means Purity begins

Zero isn’t just a number; it lies at the centre of the numerical universe. Around which revolves every quantifiable aspect of our lives – income, weather, GDP, travel, engineering, age, sports, industries, calories, medicine, cooking, logistics, shopping, purity – in short, everything. A single neutral point – unbiased and alone, but unwavering and strong.

But for us, it’s a little more important than that. Zero is not only part of our logo, it’s our brand philosophy, our goal, our mission. And when a Company’s entire value system is directed towards achieving that, you know you are onto something big.

It’s our constant endeavour to reach that ‘zero’. Whether it’s in the products that we manufacture – zero defect; or in the services we offer – zero complain.

The Water of Zero

  • Water in its purest form is nothing but H2O – with zero minerals (high levels of Calcium & Magnesium), zero chemicals (heavy metals, fluoride, & pesticides) and zero pathogens (disease-causing microorganisms) and zero TDS (Total Dissolved Solids)
  • Our R&D team is constantly innovating to develop better, more robust machines that seeks the ‘zero’. Because, when we reach there, we will have achieved the ultimate. And that is the day we will rest.

The Brand, the Legacy


ZeroB, the flagship brand of Ion Exchange (India) Ltd., is the pioneer of the revolutionary RO technology, in India.

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At ZeroB, every product is crafted with meticulous attention to detail, to provide the protection that your family deserves

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ZeroB has pioneered many path-breaking innovations in the field of technology and marketing to provide a one-stop water....

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