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About ZeroB

When you make yourself into Zero, your power becomes invincible.

ZeroB, a flagship brand of Ion Exchange (India) Ltd., provides home water purification solutions for household, urban, and rural needs, as well as institutional water needs. ZeroB is a household name in the Indian market and one of the leading brands in the water treatment sector. In India, it is a leader in cutting-edge raisin-based water softener technology.


The Manifestation of Zero

Zero is the fertile grounds for all imagination – the starting point and the end point. The point where there are no doubts, no fears, no boundaries, no wastage, no ego, no prejudiced thinking, which lead to purity in your thoughts…. That’s where Zero Means Purity begins.

Zero is not only part of our logo, but it’s our brand philosophy, our goal, our mission. And when a Company’s entire value system is directed towards achieving that, you know you are onto something big.

It’s our constant endeavour to reach that ‘zero’. Whether it’s in the products that we manufacture – zero defect; or in the services we offer – zero complain.

The Importance of Zero for us

Minimize Water Wastage
Water in its purest form is nothing but H2O – with zero minerals (high levels of Calcium & Magnesium), zero chemicals (heavy metals, fluoride, & pesticides) and zero pathogens (disease-causing microorganisms) and zero TDS (Total Dissolved Solids).
Child Lock Safety
Our R&D team is constantly innovating to develop better, more robust machines that seek the ‘zero’. Because, when we reach there, we would have achieved the ultimate. And that is the day we will rest.

Our Vision

To be the leaders of our business which is so vital to people’s lives and environment.


Our Values


We are unwavering in our dedication to quality, dependability, and customer satisfaction.


Awards & Recognition


DG+ Awards 2020

Best small budget digital marketing campaign – Auto Softener and D-Ferrous

e4m – Indian Marketing Awards 2019

Transformational growth award for #WatchTheWater
Water Digest Award

The Water Digest Water Awards 2017

Best complete water management solutions provider – Domestic and Institutions

DIGI+ Award 2020

Best small budget marketing campaign- Auto softener and D-Ferrous

Publications Featuring

Your family’s health is very important to us and we at ZeroB are always at your service.

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