Zero is the fertile grounds for all imagination – the starting point and the end point. The point where there are no doubts, no fears, no boundaries, no wastage, no ego, no prejudiced thinking, which lead to purity in your thoughts…. That’s where Zero Means Purity begins.
Zero is not only part of our logo, but it’s our brand philosophy, our goal, our mission. And when a Company’s entire value system is directed towards achieving that, you know you are onto something big.
It’s our constant endeavour to reach that ‘zero’. Whether it’s in the products that we manufacture – zero defect; or in the services we offer – zero complain.